![]() With no real infrastructure in place, producer Kevin Feige and director Jon Favreau were inventing and re-inventing the production on the fly, throwing out whole storylines, experimenting with effects and allowing improvisation to craft many of the scenes that would ultimately make the movie soar. That Marvel's gamble worked is even more impressive when you peer under the hood of Iron Man and realize how much trial and error, not to mention good old-fashioned luck, followed the movie right up until it premiered in theaters on May 2, 2008. "Everyone involved took a bit of a gamble - and boy, did it pay off." ![]() " Iron Man is a paradigm example of risk rewarded," Ben Saunders, Director of the Comics Studies Minor at the University of Oregon, tells Yahoo Entertainment. Although it wasn't the biggest comic book-based hit of 2008 - that honor goes to Christopher Nolan's The Dark Knight - Iron Man finished a strong second in terms of domestic box-office grosses and first in the hearts of audiences hungry for new costumed avengers as opposed to variations on previously adapted characters. Fifteen years and five phases (and counting) later, the nascent company's big bet on an unfamiliar hero, an untested director and an unlikely star has reaped rewards many times over. In the summer of 2008, Iron Man made Marvel Studios believe that the idea of an interconnected cinematic universe could fly. (Illustration by Blas Bulnes for Yahoo/Photo: Getty Images) and Jon Favreau all had a hand in bringing Iron Man to life. From left to right: Tom Cruise, Robert Downey Jr.
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